9/5/2023 0 Comments Linkedin paid advertisingTip: We recommend doing some A/B testing with lead generation campaigns alongside your brand campaigns. It goes without saying that the content you are promoting needs to be tailored to your ideal customer persona the audience we will be creating shortly. This is a highly important first step spend some time deciding what you want LinkedIn to do for you (because LinkedIn advertising can achieve a range of things in B2B pharma), then set up the campaigns accordingly. Objectives with the specific content piece in mind would need to be set before any advertising could take place. The majority of the campaigns you might run in the B2B pharma space will involve the advertising of some form of content, such as event details, scientific papers and product/service information. Set the objectives - decide what you want to achieve The following steps will provide an overview of the process and best practices to create sponsored advertising content on LinkedIn in pharma. Grab a coffee and let’s get going! Sponsored LinkedIn Advertising in Pharma Tips are provided at each step and are specifically designed for reaching audiences in pharma and have come from our learnings from running LinkedIn ads (and other pay-per-click campaigns) for our clients. This post/guide is presented in a step-by-step format, to follow when creating LinkedIn advertising campaigns to reach a scientific audience. But creating such ads isn’t straightforward either. We find that LinkedIn encompasses a large audience of the appropriate decision-makers that our clients want to get in front of via our paid services.
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